Katie Zhou.

Product Designer with a Psychology Twist. Designing with strategy, empathy, and a bit of psychology magic—so products drive impact.

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Funsport: Gamifying Training to Keep Students Engaged

◍ Intern at NetEase, Product Design

Students lacked motivation due to unclear training guidance and feedback. I designed a gamified training system, increasing engagement by 7%.

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Dwellci AI: AI-Powered Sketching for Architects

◍ Contract at Dwellci AI, Product Design

Architects struggled with slow, rigid early-stage design processes. I created an AI-assisted sketching tool, streamlining ideation and iteration.

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Pathloom: Streamlining Search and Onboarding for Better Engagement

◍ Contract at Dwellci AI, Product Design

Users struggled with a cluttered search flow and a lengthy, confusing sign-up process. I redesigned serach navigation and onboarding with full feature coverage.

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Printmakers Hub: A Community Platform for Print Enthusiasts

◍ Self startup, Product Design lead

Printmakers had to switch between platforms to connect, share, and collaborate. I designed an all-in-one hub to streamline the creative process.

What Makes a Design Work?

In short — empathy driven, measuring product impact, and iterating on feedback.

Read about my methods and design philosophy